Prepare to be pampered at new Elephant Park beauty salon

prepare to be pampered

Elephant Park will be welcoming its first beauty salon this month with a stylish launch event.


Dima Beautiful opens its doors at 4 Sayer Street on Friday 25 January and those looking to indulge in a little ‘me time’ are invited to drop in and enjoy drinks and nibbles and see the new venue for themselves.

Customers will be able to meet the friendly team– led by owner Nadia – and make the most of the salon’s launch event offer: 50% off the price of any treatments booked and paid for on opening day.

Elephant and Castle residents may well recognise the name Dima Beautiful, as the business was based in The Artworks Elephant in the 14 months leading up to December. Its new Sayer Street address is the unisex salon’s first permanent home.  It will also be the first retailer to open on Sayer Street – Elephant Park’s new street featuring local and independent businesses, set to come to life later this year as further traders open their doors.

Nadia, who is thrilled to be expanding her business in the area, says: “I’m extremely excited to be opening Dima Beautiful in Elephant Park. I’m aiming to offer customers a pampering experience whether they’re simply popping in for an express treatment or spending the whole morning or afternoon with us.”

A wide range of services are on offer including: waxing; manicures and pedicures; eyelash extensions; massage; high-definition brows; and hair treatments at the salon’s blow-dry bar.

Customers giving their feet some attention can sit back and relax in one of Dima Beautiful’s luxurious pedicure ‘thrones’ with the opportunity to indulge in a glass of prosecco.

Elephant Park developer Lendlease is committed to helping new and existing companies in the area and has given support to Nadia throughout the relaunch of her business.

“I’m a one-man band, I don’t have a business partner to bounce ideas or concerns off, and that can be daunting at times, but Lendlease has been great,” says Nadia. “It has answered all my questions and helped me as much as it can. I’ll be forever grateful to it.”



Dima Beautiful is at 4 Sayer Street, SE17 1FG. The launch event takes place on Friday 25 January between noon and 9pm. To receive the 50 per cent launch event discount, treatments must be paid for in full on Friday 25 January and appointments made until the end of the month.

Opening hours are: Monday to Wednesday 10am-8pm, Thursday and Friday 10am-9pm, Saturday 10am-7pm, Sunday 11am-5pm.